Innovative Businessman

Jim (James) Lacey: Leading Entrepreneur from Westlake Village, CA

Over his prolonged profession in the consumer snack market, James Lacey, a Thousand Oaks business owner and magnate, has actually seen lots of patterns reoccur. From his experience as the creator and CEO of Crunchies Natural Company in Westlake Town, California, Jim knows that consumers are demanding natural items more than ever before.

Prepared foods producers, especially in the baked products and consumer packaged goods markets, have actually responded to the demands of customers for more natural components. Market buzzwords like “in your area sourced”, “organic”, and “healthy nutrition” have actually captivated the treat foods market over the past five years, and professionals are forecasting that these item labels will continue to have a higher effect in 2017.

Customers all over the world have actually been demanding for natural active ingredients, and treat foods producers have actually started to check out the addition of these components into existing line of products along with in releasing brand-new items. This is specifically true in the treats targeted towards consumers engaged in healthy lifestyles. Nutritional supplements items like protein bars and nutrient-rich foods have taken pleasure in explosive growth in the last few years. Athletes and people interested in leading much healthier, more active lives have shied away from artificial active ingredients and colors. As a response, snack foods makers have begun to source natural options.

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Organic active ingredients, in particular, have actually achieved traditional market penetration in the treat foods business. These natural ingredients are complimentary of damaging pesticide and artificial fertilizer residues and include a brand-new dimension of flavor to lots of products. As a sales and product advancement specialist, Jim Lacey has seen natural components concern the forefront of customer awareness in current years. He states that customer demand has stimulated the addition of these components in everything from ready meals to snacks on-the-go.

The local sourcing motion has likewise had a tremendous influence on the cooking market, even in the treat foods market niche. No longer are consumers content with ingredients sourced from foreign countries with doubtful food health requirements; active ingredients grown in your area to food production facilities are in high demand. This enthusiasm in locally- grown and processed ingredients is a natural spin-off to the “farm to table” pattern, and the quality of ingredients has actually improved across the board. James Lacey says that by raising ingredients locally, transport expenses are slashed, handling and damage of active ingredients are lowered, and the dietary values have actually increased.

Lastly, taste has taken the spotlight. A 2014 study by a food industry trends group showed that consumers’ palates have actually ended up being more sophisticated in the previous a number of years. Active ingredient flavors like almonds, berries, and coconut have actually increased market share in nutritional snack items like energy bars, consume mixes, and treat plans. Nuts represent a safe protein source, while berries and other dried fruits add vital antioxidants to the mix while boosting flavor. Unique tastes like spice and herbs have actually likewise renewed existing brands, and numerous new product lines have been presented that display these tastes from worldwide.

Jim Lacey, Crunchies creator and customer packaged products industry specialist, knows that the junk food industry can not lean on its laurels. It should react to customer need and make sure that healthy, sustainable, and delicious active ingredients must be part of food production efforts.

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